weifert

A Cure for the (Not Provided) Blues

A Cure for the (Not Provided) Blues

Every SEO seems to be up in arms about the rise of not provided keywords in Google’s reporting. I don’t think that your reporting has to suffer. And I’ll show you why. It’s all about perspective If you operate an SEO agency that reports traffic increases for a set of keywords as a measure of your clients’ success, I can see how you could be pretty upset that Google is making...

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How a Startup Storm Shelter Builder Stormed to the Top in Two Days

How a Startup Storm Shelter Builder Stormed to the Top in Two Days

We’ve dealt with roofers and pool builders, but nothing is quite as seasonal as a tornado shelter builder. Even though Oklahoma has a “tornado season,” we usually only get a day’s notice on when a tornado might happen. So when an EF-5 tornado roared through Moore, Oklahoma on May 20, we gained a tremendous insight on how seasonality can affect digital marketing efforts. Thunderground...

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How to Use Salespeople to Fine-Tune Your Website for Higher Conversion Rates

Forget about the internet for a minute. When you want to improve your business, who do you go to first? No brainer – your customers. There is not and will never be a single tool or algorithm out there that’s going to beat the power of good ole’ honest feedback from customers. A while back I wrote about the value of looking at your website as a person. Let’s take that a step further. If...

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Optimizing Your Website’s Personality

Optimizing Your Website’s Personality

I routinely assign personalities to inanimate objects. I don’t know why, but I’ve been that way ever since I was a child. I treat websites no differently. If you’re willing to use your imagination for a bit, I’ll show you how treating your website like a person can be the first step to improving your conversion rate. Imagine that your website is a person. When you think about it, it...

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The Future of SEO Reporting: Quoth the Raven, “Rankings Nevermore”

The Future of SEO Reporting: Quoth the Raven, “Rankings Nevermore”

“In a world without scraped data for keyword rankings, SEO…” – How is this prediction completed? In light of Raven Tools CEO Patrick Keeble’s message about his company’s decision to stop providing SERP tracking, SEOs should start coming up with an ending for that sentence. Here’s why: Scraped Ranking Data is Dying Allow me to play Nostradamus for a moment. While keyword rank...

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