Friends and enemies are often made during election season. With the advent of social media networking sites, the last election season in 2008 was the first to see wide-spread exchange of political ideas on social networks among friends and acquaintances. This year is proving to out-do the previous election season. WNYC’s Ilya Marritz shares an interview with Arthur J. O’Connor whose Wall Street experience and recent social media research led him to publish, The Power of Popularity: An Empirical Study of Fan Counts and Consumer Brand Stock Prices. The research followed 30 companies’ social media activity for a year. The most shocking finding reveals that 99.95% of the companies’ stock prices directly correlated with their Facebook likes that day, or in that period. The following infographics leverages O’Connor’s findings and research performed by the Pew Research Center’s Internet & American Life Project on political activity on social media networks and the interaction of users due to political material.