An Array of Online Marketing Services
At OPUBCO Digital Marketing Services, we’re focused on results. What does that mean? We are committed to improving your organic search profile, your inbound traffic, and most important: your profits.
Because we’re committed to overall profit growth, we offer additional online marketing services that complement and extend gains won by effective SEO:
Search Engine Marketing (SEM)
We buy ads on your behalf on Google AdWords or other platforms, pointing at pages on your site. SEM is cheaper and more effective when it is used in conjunction with an SEO campaign. Most SEO is “evergreen;” it works for your most important keywords year after year. SEM can be used this way, but it is particularly effective to support specific offers and specific campaigns.
Many businesses have a list of customer email addresses that is just sitting in a spreadsheet, doing them no good. At OPUBCO Digital Marketing Services, we can help you develop a comprehensive email marketing plan that will engage these customers and drive them to your site. Once we’ve developed the plan, we can also execute it for you – building content, writing offers, and designing your email.
Conversion Rate Optimization
All of our SEO services come with baseline conversion rate optimization. (A conversion is a sale, a newsletter sign-up — or any action that can be measured.) We make sure that your site is optimized for people, not just search engines. We also offer more extensive conversion rate optimization services. We don’t just optimize your site for conversion best practices. We test your site for conversion using alternative designs and user testing.