What is Search Engine Optimization?
SEO is the science of improving the position a website appears in the search engine results pages. The higher the position – the greater the traffic.
How does SEO Work?
We improve a web site’s ranking by changing the site content to be more relevant for the products and services provided. We improve authority by building links from other relevant and authoratative web sites.
As a result of these changes, search engines like Google see the website as more relevant and authoritative for the targeted search terms and place the website higher in the search result pages.
Search engine algorithms attempt to mimic human reading patterns to determine if a page is relevant to any given search. To do this they read from left to right and top to bottom taking particular note of key page attributes like page titles, headings and keyword frequency — the number of times keywords are used on the page. These factors and more contribute to a page’s relevance.
But search engines can’t trust webmasters to send honest signals about the content of their pages, so they increasingly rely on what other people say about a website to determine whether it deserves to rank for any given keyword. The number and quality of inbound links to a domain helps to determine that domain’s authority.
Local Search Optimization
Local Search Optimization ensures that your business will be listed in the Google maps local search listings when customers search for your products or services in the town where your business is located.
Being optimized for local search is vital as the number of mobile searches increases. You want to be near or at the top of the list when potential customers are driving nearby and searching for your product or service.
Search Engine Marketing (SEM)
We buy ads on your behalf on Google AdWords or other platforms, pointing at pages on your site. SEM is cheaper and more effective when it is used in conjunction with an SEO campaign. Most SEO is “evergreen;” it works for your most important keywords year after year. SEM can be used this way, but it is particularly effective to support specific offers and specific campaigns.
Don’t be invisible on the web. Give us a call today: 877-377-9599 or get a free SEO report — no risk, no obligation.